“Ideation” is the buzzword. But whatever you call it, it doesn’t happen unless you let it. And don’t think “ideation,” or generating great creative only happens when there is a group in a room with a whiteboard. In fact, in my experience, that’s not where it really happens. It can be a catalyst, to be sure. And there are specific guidelines for group ideation. What this little post is about is those times when you're on your own, searching for that original thought... After m