Is Mediocre Worse than Bad?
I'm having a real issue with "quality" these days. In every facet of life, it seems that more and more, "mediocre" is okay with folks....
Enough with the "Storytelling" Already!
Wow. I'm seeing it a lot these days. Twitter, blogs, anything having to do with content creation or marketing... it's all about...
How NOT to be your project's Executive Producer
Everybody loves this classic scene from "A Mighty Wind," because everyone has a micromanager in their life. Content producers who work on...
How to Generate Compelling Creative
“Ideation” is the buzzword. But whatever you call it, it doesn’t happen unless you let it. And don’t think “ideation,” or generating...
When to shoot it yourself
Over the last several years, I've lost some business to iPhone do-it-yourselfers. But really, in the end, what this has done is to create...
