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December 7, 2017

I'm having a real issue with "quality" these days. In every facet of life, it seems that more and more, "mediocre" is okay with folks. Well, maybe not food. We're experiencing a real explosion of great food everywhere these days, and people seem to be demanding it. Why...

June 7, 2017

Wow. I'm seeing it a lot these days. Twitter, blogs, anything having to do with content creation or marketing... it's all about "storytelling." Alright. I get it. It's true, I know. Here's the thing:  As a creative, I have an innately low tolerance for the over-used, t...

May 10, 2017

Everybody loves this classic scene from "A Mighty Wind," because everyone has a micromanager in their life. Content producers who work on complex projects with their clients for a living, draw special meaning from this "Stagecraft 101" scene.  In fact, I wish I could s...

May 4, 2017

“Ideation” is the buzzword. But whatever you call it, it doesn’t happen unless you let it. And don’t think “ideation,” or generating great creative only happens when there is a group in a room with a whiteboard. In fact, in my experience, that’s not where it really hap...

April 27, 2017

Over the last several years, I've lost some business to iPhone do-it-yourselfers. But really, in the end, what this has done is to create more video content out there, which in turn demands even more video. In some cases, those clients who opt to use their smartphone,...

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How to Generate Compelling Creative

May 4, 2017

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© 2017 by chris mack