Welcome to my content portfolio site. I'm Chris Mack, and I help organizations communicate.
Whether it's marking, instructional or corporate communications, my content is designed to provoke action.
for relentlessly creative content...
film / video
Marketing, communication, promotion and advertising is where it all began for me as a writer/producer in broadcast TV. I'm proud of the Emmy Award-winning work I've done over the years, and enjoy using my knowledge of how to tailor content to zero-in on my client's specific demographic targets.
film / video
How does one turn dry or complicated material into compelling, entertaining and highly useful educational and training content? That's the challenge that I relish every time I undertake one of these projects. They are highly rewarding and serve to sharpen my creative and problem-solving skills.
There is nothing more invigorating than the collaborative thrill of conceiving, creating, and observing the talents of others in action as part of a documentary or series production. These are "all-hands-on-deck" projects and represent many of the defining moments of my producing career thus far.
My years creating ads and promos for broadcast TV left me with a highly useful and marketable skill: the ability to use "emotional persuasion" to provoke my client's audience to action. These are skills that I utilize in every area of content creation. My copy has been found on-line, on TV, in theaters, on billboards, in brochures, newsletters and mailers. Same skill. Different platform. Happy client.